Dandruff shampoo that is sulfate-free+, silicone-free, and dye-free, giving you effective dandruff protection with the BARE minimum. Take it to the MAX with minimal ingredients. With over 60 years of trailblazing innovation on scalp care, Head & Shoulders has established itself as the leader in dandruff protection and is the world’s #1 anti-dandruff shampoo, used by 1.3 billion people across 140 countries. Head & Shoulders provides a broad range of cosmetic benefits and offers custom solutions for different hair types and scalp concerns. The survey recruited a nationally representative population of 1,000 US adults from ages 18-44 who currently experience scalp issues. Scalp issues were defined as currently experiencing and of the following symptoms: dry scalp, itchy scalp, scalp redness, scalp irritation, tight feeling of the scalp, scalp flakes or oily/greasy scalp. The responses were gathered March 16-23, 2023, through consumer insights provider, Toluna. Containing only nine hardworking ingredients, this new anti-dandruff formula is free from sulfates, silicones and dyes, with a recyclable bottle that contains 45% less plastic**. It’s dermatologically tested and clinically proven. These formulas are designed to work across all hair types and deliver the effective dandruff protection expected from Head & Shoulders.

An overwhelming 90% of scalp health sufferers have tried a DIY scalp solution they discovered from a news outlet or on social media, thinking it will be the answer to their scalp woes. However, the flakes persist because these remedies don’t treat the true cause of dandruff. Millions of people suffer from dandruff, and many consumers are choosing minimalist products. After years of research and seven pending patents, we are excited to offer Head & Shoulders BARE,” says John Brownlee, P&G Senior Vice President, NA Hair Care. “Consumers can feel confident in a minimal ingredient solution – formula and bottle – that gets the job done with the trusted & proven dandruff protection that makes Head & Shoulders the #1 Dermatologist recommended brand.” Brought to you by the #1 dermatologist recommended brand, Head & Shoulders BARE Pure Clean dandruff shampoo is formulated for oily hair & scalp. Featuring a light coconut water scent, this gently cleansing formula leaves your scalp & hair clean from oils while protecting you from dandruff.

Minimal ingredients dandruff protection

The fully recyclable BARE bottle is designed to roll and squeeze, allowing the consumer to finish every last drop. Head & Shoulders introduces first-of-its-kind anti-dandruff shampoo made with only 9 ingredients – enter, BARE. (Photo: Business Wire) Consumers are more conscious than ever about what they put in and on their bodies. When it comes to treating dandruff, some worry that products with long and complicated ingredient lists will further irritate their already aggravated scalp. In fact, in a recent study conducted by Head & Shoulders*, more than half of scalp health sufferers have the misconception that anti-dandruff shampoos damage their scalp and that DIY home treatments are a more effective solution for their scalp concerns. Dermatologically accredited by the Skin Health Alliance, this formula is Dermatologist Verified Safe & Effective. The Solution? Enter Head & Shoulders BARE. After two years of work and over 100 formula attempts, Head & Shoulders created a product that gives users a simple, effective anti-dandruff solution they can feel good about using.

Hardworking, high-quality ingredients were carefully selected to ensure this formula gets the job done. The clinically proven, dandruff-fighting ingredient Zinc Pyrithione (aka ZPT) goes deep to the source to provide protection flakes and oil